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Givenchy’s New Scent Bows in March

The chypre scent was developed by IFF.

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By: TOM BRANNA

Editor

The holidays are here, but Givenchy thoughts have already turned to spring. Very Irrésistible Givenchy L’Intense, which will be launched globally in March, will be available in the U.S. in 50- and 75ml. sizes, for $80.50 and $93, respectively. A 30ml. size will be sold outside of the U.S. The U.S. distribution will include Macy’s, Dillard’s, Sephora and sephora.com. Actress and Givenchy veteran Liv Tyler is the spokesmodel for the fragrance. The musky floral chypre scent, by International ...

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